Monaco to enter into NFT market

AS Monaco has unveiled a two-season partnership with fantasy football platform Sorare, which will allow the club to enter the world of NFTs (Non Fungible Tokens) for the first time.
With partnerships already with Bayern Munich, Juventus, and Liverpool, Sorare has cards from more than 155 football clubs and over 450,000 registered users on the platform, of which 100,000 are active every month.
The deal with Monaco will allow fans, collectors and fantasy football players to trade and play freely with digital cards of Monaco players. Each of these cards will be verified by blockchain technology, allowing it to be certified and therefore non-fungible.
“It is an original and innovative way of connecting AS Monaco fans with the club and the players on an increasingly renowned platform, which fits perfectly with our digital development,” said Oleg Petrov, Vice-President and CEO of AS Monaco. “This arrival in the NFT world will also give the club exposure to a fast-growing market and an opening to a new audience. We are looking forward to the start of this collaboration.”
Sorare was founded in 2018, focussing on blockchain digital collectibles and its global fantasy football. The platform has had a card sales volume of over $80 million since January 2021 across 150 countries.
“NFTs are the future of global sports fandom because they allow fans to come together and to feel ownership of the sports they love,” said Nicolas Julia, CEO and co-founder of Sorare. “This partnership isn’t just a sign of Sorare’s growing leadership in the NFT sports space, it is a major signal of intent by the sporting world that it sees Sorare’s unique ability to connect fans with sports through NFTs a crucial part of their plans for the future. AS Monaco is one of the best club in the world, home to some of the most exciting clubs and footballers on earth. We are looking forward to working together in the years ahead.”
Image courtesy AS Monaco