Monaco’s tourism sector closed 2025 with growth across its key hotel indicators, despite what organisers described as a particularly uncertain international context, according to figures presented at the annual tourism review held on Tuesday 17th March at the Monte-Carlo Bay Resort & Spa.

The event, organised by the Direction du Tourisme et des Congrès, brought together representatives from across Monaco’s tourism and business community, alongside members of the National Council, the Mairie de Monaco and the Conseil Économique Social et Environnemental. Pierre-André Chiappori, Minister-Counsellor for Finance and the Economy, was also present.

Strong hotel performance

Occupancy rates rose 3% in 2025, the average room rate increased 6% and revenue per available room grew 11%. Business tourism also expanded its share of overall activity, up 3% on the previous year.

A new campaign on the horizon

The occasion was also used to unveil the slogan for Monaco’s upcoming global communications campaign: “Monaco, Everything At Once” — or in French, “Monaco, Là où tout se vit.” The campaign is set to launch in April across all of Monaco’s target markets, deployed through the DTC’s seven promotional offices around the world.

Guy Antognelli, Director of Tourism and Congresses, said the strategy was evolving to meet changing expectations. “Monaco is adapting its tourism strategy to respond to the new expectations of leisure and business clientele. Our ambition is to strengthen the visibility and desirability of the destination, by highlighting its fundamental strengths — security, stability and excellence — while integrating new digital practices and affirming our commitment to responsible tourism.”

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Photo source: Government Communications Department