Monaco’s ‘Attractiveness Unit’ on a mission in London

The newly conceived ‘Attractiveness Unit’ has joined some of Monaco’s biggest economic groups for a mission to the UK capital to showcase the assets of the Principality.

Evelyne Genta, Ambassador of Monaco to the United Kingdom, welcomed the new division of the Prince’s government, led by Frédéric Genta, as well as representatives of the Monaco Private Label, the Monaco Economic Board, the Monte-Carlo Société des Bains de Mer Group and the Monegasque Association of Financial Activities (Association Monégasque des Activités Financières) to the Embassy of Monaco in London in the latter part of September.

The joint international mission is part of the Principality’s strategic plan for ‘attractiveness’, which brings together players in the public and private sectors who can represent the interests of the Principality outside its borders.

“London remains one of the most active cities for relocating new residents to the Principality but it is much more than that,” said Ambassador Evelyne Genta. “The British capital is an international hub from which we can reach a much wider audience. From India to South America, and through the Middle East, all nationalities pass through London and we strive every day to cultivate the network that this global centre of finance and commerce offers us.”

From left to right: Sasha Viviani, Administrator at the Attractiveness Unit of the Prince’s Government, Chloé Leclercq, Project Manager at the Attractiveness Unit of the Prince’s Government, Justin Highman, Deputy Director General of Monaco Economic Board, Frédéric Genta, Interministerial Delegate for Attractiveness and Digital Transition, Evelyne Genta, Ambassador of Monaco to the United Kingdom, Gérald Mathieu, President of the Promotion Commission of the A.M.A.F. Financial Centre, Xavier De Sarrau, Managing Partner at Gordon Blair, Guillaume Rose, Executive General Director of the M.E.B., Michel Bouquier, Senior Advisor of Monaco Private Label. Source: Monaco Government

The second trip of its kind

The trip to London comes after a first mission to Brussels in June. The purpose was to strengthen ties with the British diplomatic network and showcase the assets of the Principality to local influential figures.

Over the course of two days on 21st and 22nd September, the Interministerial Delegate for Attractiveness and the Digital Transition, Frédéric Genta, as well as his team and partners were able to interact with around 30 entrepreneurs, investors and legal and tax experts from the London market, who are eager to develop a relationship with the Principality.

UK well represented in the Principality

Counting as nearly 7% of the total resident population in the Principality, according to 2023 figures by IMSEE, the Anglo-Saxon community is in the Top Three when it comes to most common nationalities in Monaco.

“The Principality has many assets to attract investors and entrepreneurs,” said Frédéric Genta. “The links we have with the London financial centre are close, and our expertise is shared. We are delighted with these meetings, which offer concrete potential for the Monegasque economy.”


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Photo credit: Alev Takil, Unsplash