In a place like Monaco, where gleaming superyachts are as common as supercars and brokerage banners jostle for attention along the docks of Port Hercule, it takes something special to stand out. Moravia Yachting does just that—not by shouting louder than the rest, but by doing things differently.

This is not another brokerage with a legacy name and corporate polish. Moravia is sleek and youthful, Monaco-born yet globally fluent, boutique in scale but bolstered by the weight and reach of Hill Robinson, one of the world’s most respected yacht management firms. It’s a fusion that’s rare in the brokerage space.

In 2017, Hill Robinson acquired Moravia Yachting with a clear purpose in mind. The two companies would remain distinct yet complementary – Hill Robinson continuing its low-profile, technical management of some of the world’s finest yachts, while Moravia took a more visible, client-facing role in sales and charter. It was a deliberate move, one that would allow Hill Robinson to offer a full-spectrum service without diluting its own core ethos.

“We acquired Moravia in 2017 and set about building a brokerage team,” Niall Robinson, Founding Partner and CEO of Hill Robinson, tells Monaco Life. “Now, we’ve reached a level of maturity where we have a very strong team, a compelling market proposition, and clear differentiators from our competition.”

Those differentiators come into sharp focus the moment you step inside the Monaco office. There’s a spirit here that feels different – lighter, more agile. The team is young, but not green; ambitious, but not brash. And that’s by design.

“We’ve built what I’d call a family-like team culture,” says Kurt Fraser, Moravia’s Chief Commercial Officer. “Lone-wolf salespeople who are only in it for themselves don’t really fit here. We’re about mutual success – for the brand, the company, the individual broker, and most importantly, the client.”

That sense of shared purpose underpins every part of the business. Moravia is not about stacking listings or pushing volume; it’s about curating a highly focused fleet and delivering deeply personal service. It’s this nimble, hands-on approach – backed by Hill Robinson’s technical muscle – that makes the offering so compelling.

Service with substance

Kurt Fraser, whose global background spans luxury real estate and branded residences, has brought a holistic lens to the yachting world over the past several years. He talks not about transactions, but about transformation – about the joy and purpose that yachts can bring when treated not just as assets, but as lifestyle platforms.

“I’ve had something of a Forrest Gump journey,” he says with a smile. “I’ve worked on branded luxury beach, ski, and golf resorts, as well as superyacht marinas, from the Islands of Hawaii to the shores of the Indian Ocean. Along the way, I’ve learned that people aren’t just looking for a product — they’re seeking fulfilment. Our mission is to create lifestyle value, not simply deliver luxury.”

This is a recurring theme at Moravia: going beyond the expected. Whether it’s in how they build client relationships, act in the client’s best interests through sales and purchase transactions, help clients select their ultimate charter yacht and itinerary, or even choose which yachts to represent, the focus is always on quality, depth, and alignment.

That alignment begins with the client. “First and foremost, it’s about having a strong relationship with the client and their team,” Fraser explains. “When representing a yacht for charter or sale, we seek yachts where there’s good communication and shared goals. That way, our team can work effectively, and we can deliver the results the owner expects.”

This philosophy extends to the client experience as well. Moravia doesn’t claim to cater to a completely different crowd, but it does approach them with a different attitude. Where some brokers might be tempted to prioritise commission or volume, Moravia’s separation of interests – with Hill Robinson handling technical services and Moravia focusing on retail – ensures advice remains impartial, and clients’ interests are kept front and centre.

The result? A company that operates with personal service, agility and integrity and delivers on a global scale.

Navigating the next generation

Yachting is changing, and Moravia is right there on the wavefront. The post-Covid years have ushered in a new type of client – wealthier at a younger age, tech-savvy, and far more interested in experience than tradition. They’re just as likely to seek out heli-skiing adventures in the Arctic as they are to lounge in St. Tropez.

“Many of the younger generation entering yachting now grew up around it,” says Fraser. “But they want something different. They’re mixing it up – racing in regattas one month, chartering a sleek Med cruiser the next. It’s not about status. It’s about freedom.”

This shift has pushed Moravia to think differently about what it means to own or charter a yacht. Instead of just listing features, they focus on stories. Instead of selling luxury, they craft experiences. “Our job,” Fraser says, “is to know the client well enough to offer them something they haven’t even thought to ask for yet.”

It’s not just the client that’s younger, so is the team. And that youthfulness, far from being a disadvantage, is a powerful asset. It brings energy, creativity, and a fresh perspective to an industry that can, at times, feel a little stuck in its ways.

“There’s a youthfulness to our brokerage team, backed by the deep experience of Hill Robinson,” Fraser says. “That gives us agility and the ability to do things differently – offering flexible, highly personal service.”

Building for the future

Of course, none of this means much without the infrastructure to support it. Behind the boutique façade is a remarkably robust operation. With 12 offices worldwide, Hill Robinson’s reach extends from London to Fort Lauderdale, from Antibes to Australia. This means Moravia clients benefit not just from personalised service, but from a global safety net that spans every aspect of yacht ownership and management.

Technology also plays a growing role. From AI-driven CRMs to virtual walkthroughs and predictive data tools, Moravia is investing heavily in systems that enhance – not replace – the human touch. “Technology should improve the client journey, not interrupt it,” Fraser says. “We embrace digital tools, but only to enhance our service delivery, as personal relationship will always come first.”

Sustainability, too, is part of the picture. All Moravia charters are carbon-offset unless clients choose to handle it themselves. Many of their central listings now feature hybrid systems, and the company continues to push for sustainable practices in both construction and operations.

“We’re very involved in sustainability initiatives, including our ‘Love of the Sea’ program,” Fraser notes. “It’s a work in progress, but it’s a priority – and increasingly, it’s something clients expect.”

Why Moravia?

There’s no shortage of brokerage firms in Monaco, but the sheer scale of many can leave clients feeling like they’re navigating a corporate maze – another name in a long database, another transaction on a spreadsheet. Moravia appears to be the antidote to that. It strips away the excess and delivers something far more valuable: genuine connection. In a market full of noise, Moravia is quietly rewriting the rules. And for clients who expect more than just a polished pitch, that makes all the difference.

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Main image of Moravia Yachting marketing campaign. Source: Moravia Yachting