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MV Agusta launches customisation store in Monaco

MV Agusta launches customisation store in Monaco

By Cassandra Tanti - July 29, 2020

MV Agusta and champion Italian motorcycle racer Virginio Ferrari have launched their new project, the Monaco Design Studio, specialising in the design of unique, one-off models for the brand’s most demanding clientele.

The Studio was founded by three-time Italian champion and World champion motorcycle road racer Virginio Ferrari, who has a long history with MV Agusta.

In 1994, he established Virginio Ferrari Racing which in 1998 became the official MV Agusta importer in the Principality, catering to an affluent and international clientele. It was here where Virginio Ferrari and his team were able to personalise the brand’s most prestigious models, creating unique pieces of ‘motorcycle art’ for the exclusive enjoyment of their passionate owners.

Photo by MV Augusta

Engineering wizard Kazuhito Shimizu, who has been with Virginio Ferrari from the beginning, joins the Monaco Design Studio together with Designer Alexandre Dauly, who joined the group in 2013.

“If there had to be one place where to take MV Agusta’s prestige and exclusivity one step further, it had to be Monaco, and Virginio Ferrari had to be the man at the helm,” said Timur Sardarov, CEO of MV Agusta Motor. “The launch of the Monaco Design Studio is only the due official recognition of Virginio’s extraordinary work in all these years. He and his team deserve every success in this exclusive venture.”

Virginio Ferrari, founder and owner of the Monaco Design Studio, added: “In the mind of every biker, we find a desire for the personalisation of their motorcycle, so that it gets even closer to their absolute ideal. Over 100 MV Agusta one-offs prepared by us for customers from all walks of life under the guidance of our designer Alexandre Dauly, have proven us right.”


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