MyCrown pop-up turns memories into treasured home décor

mycrown pop-up

In a world filled with disposable items, one entrepreneur has taken a novel approach to preserving cherished memories by repurposing sentimental items as the fabric for a range of home décor items. 

Called the MyCrown Collection, the concept was born during the first lockdown period of the pandemic by founder Sophia Vaharis Tsouvelekakis, the president of the Hellenic Community of Monaco, who reminisces, “I was arranging old clothes of my family [and] wondering how to keep them; I didn’t want to get rid of them.”

The trial of transforming old and used garments, including shirts, skirts, scarves and dresses, into exquisite pillows and table napkins was remarkably successful and has since evolved into a thriving business that has found its way into luxury boutiques across the Greek Islands and the Principality of Monaco.

Today, the product list includes everything from bed sheets and towels to table mats and candles. The items can all be customised, making the MyCrown collection particularly popular with those looking to add a one-of-a-kind item to their home.

Preserving heritage through home elegance 

The brand has its roots in Sophia’s Greek heritage, but is proudly designed in Monaco then produced in Greece. As such, shoppers can expect to find signature Greek charms and symbols believed to protect against negative energies adorning the products. 

Sustainability is key too, and all products are crafted by hand using eco-friendly materials, such as sustainable cotton and linen fabrics, which infuse each piece with a vintage touch. 

Proceeds from the sale of the MyCrown Collection are donated to the Prince Albert II of Monaco Foundation.

A pop-up for the MyCrown Collection is being hosted by the Pâtisserie Riviera on Boulevard des Moulins, in partnership with Liana Vourakis, until 27th October. It’s a great opportunity to get some early Christmas gifts and contribute to a good cause.


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Photo by Monaco Life