Monaco’s public relations for recreational and business tourism in the Nordic countries has been awarded to Munich-based Schaffelhuber Communications, which specialises in sustainable and up-market tourism.
The agency will act as a media office on behalf of the Monaco Government and Tourist Authority in Sweden, Denmark and Norway, working under the lead of Grifco Public Relations, based in London.
“The Principality of Monaco is a must-see on the Côte d’Azur and we are proud to represent this glamorous destination on the Scandinavian market,” said the agency’s managing owner, Anke Schaffelhuber.
“With Monaco’s vast number of museums, galleries, opera, casinos and the sophisticated culinary sides, we are sure to create wonderful stories in the future together.”
The principality also offers “vast possibilities for agencies in the field of MICE business, event planners and conference organisations”,” she said.
One of the agency’s chief tasks will be to increase Monaco’s visibility as a destination in Sweden, Denmark and Norway.