New Lacoste store opens on Monaco’s Avenue J. F. Kennedy

lacoste monaco

The iconic Lacoste crocodile has made a new home for itself in the Principality of Monaco with the opening of a colourful 170sqm boutique near Port Hercule. 

Found at 5 Avenue J. F. Kennedy, just steps away from the Quai des Etats-Unis of Port Hercule, the new store was opened on Thursday 11th April in the presence of the former French footballer Youri Djorkaeff as well as many local faces.  

The VIP guests invited along to the boutique’s launch browsed the famous brand’s latest collections, picked up old favourites, and mixed and mingled while a DJ played some tracks.  

The sleek 170sqm boutique offers prêt-à-porter accessories, footwear and sophisticated sports clothing items for men, women and children, along with a range of other services offered by the Lacoste house, such as personalised embroidery. 

Among the pieces to get the most attention on Launch Day were a pair of Lacoste sneakers made in collaboration with Novak Djokovic, the world’s top-ranked tennis player. Lacoste and Djokovic, who lives in Monaco, have a brand partnership agreement until 2025.  

Founded in 1933 by René Lacoste, the legendary tennis champion of the 1920s, Lacoste has transcended eras, styles and gender concepts by offering a classy and elegant take on sportswear. René Lacoste is celebrated for his contributions to relaxed apparel, which blended the lines between daywear and sports clothing; he is credited with creating the very first polo shirt! 

See more in our Instagram video below…


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