In this episode we talk about defining luxury, trends in the industry, who’s got it right, and how to get it wrong.

Matteo Atti is Chief Marketing Officer at Vista, the largest on demand business jet group in the world. Matteo has worked with leading global brands in luxury, fashion and telecommunications including Gucci, Nokia and Bottega Veneta, is a contributor to Forbes magazine and his projects have been featured on the WSJ, Robb Report, NYT, and Business Insider. He is also a professor in Luxury Business Development and a Member of the Academic Board at the International University of Monaco.

In this episode we talk about defining luxury, trends in the industry, who’s got it right, and how to get it wrong.

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