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MCFW Fashion Award Winner Constanza Cavalli Etro, Celina Lafuente de Lavotha and Karl E. Landler. Photo: Daniel Guidetti[/caption]
The sixth edition of the Monte-Carlo Fashion Week was inaugurated with the reputable MCFW Fashion Awards Ceremony and Gala Dinner at the Monaco Yacht Club on Wednesday, May 16, in the presence of local and international journalists, buyers, VIPs, celebrities and Monegasque dignitaries.
Since its inception, the prestigious MCFW Fashion Awards, created by the Chambre Monegasque de la Mode, with the award itself designed by Brazilian artist and Monaco resident Marcos Marin, is attributed to stars in diverse fields of the fashion universe.
The Award Ceremony was hosted by Victoria Silvstedt accompanied the MC Peter Mackley on stage.
Maison Etro was bestowed with the MCF International Fashion Award, by HE Serge Telle, Minister of State, and Federica Nardoni Spinetta, President and Founder of CMM. This Award is the recognition for their commitment and contribution to the fashion world for over 50 years.
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MCFW Fashion Awards Ceremony & Gala Dinner, YCM. Photo: Saverio Chiappalone[/caption]
The entrepreneurial venture was created in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics, using noble and natural fibbers, which he embellished with original designs and innovative colours. In 1981 the furnishing textiles line made its debut. The Paisley motif was used to enrich their first collection that became Etro’s identity.
The product range added another string to its bow in 1984 with leather goods and the bag and travel bag collection in Paisley jacquard fabric that became a symbol of pure elegance.
In 1986, Etro launched the home accessories line and complements collection, thus consolidating the brand’s lifestyle concept. The creation of the Etro Perfumes division in the late Eighties was a natural sequence and today their collection extends to 28 exclusive fragrances and a dedicated boutique.
The Nineties saw the unveiling the first pret-a-porter lines, with their innovative style earning instant recognition for the label. The materials, manufacture and a special talent with prints are what make Etro unique.
Among other winners of awards were Rahul Mishra, who received the Sustainable and Ethical Brand Fashion Award; Flavio Briatore for the Luxury Menswear Fashion Award; German Larkin for the Emerging Photographer Fashion Award; Isttituto Marangoni for the Education Fashion Award; Constanza Cavalli Etro for the Cultural Fashion Award; and Daniel Flachaire of Banana Moon for the Made-in-Monaco Fashion Award.
The Fashion Awards Ceremony was followed by a Gala Dinner and culminated with DJ Samantha Flores who kept everybody dancing all night long.