Flavio Briatore, the flamboyant entrepreneur who runs Cipriani and Twiga in Monaco, is adding a new venture, Cova, a Milanese-inspired top-end café in collaboration with luxury goods group LVMH, described as a café where “everything happens” … working men stand at the front bar sinking espressos . Fur-clad gran dame demolish midday cocktails in the main salon.”

The new Cova cafe will open at 19 boulevard des Moulins and will be the first in Europe outside Italy. Paula Faccioli, CEO of COVA, said that the company expects COVA in Monte-Carlo to be an example and a symbol of excellence in the world.

Briatore added: “Monegasques as well as the international communities that are drawn to the Principality are accustomed to high standards in terms of quality and service.”

Monaco Life reached out to COVA, who currently has cafes in several Asian cities, including Hong Kong, Tokyo and Shanghai, for comment.