Peace and Sport campaign goes digital

Peace and Sport will be hosting the 2020 #Whitecard Digital Campaign to celebrate this year’s International Day of Sport for Development and Peace.

The International Day of Sport for Development and Peace is on 6th April and will be celebrated by sending a message of solidarity in these troubled times by being part of the “Connected through the #WhiteCard” Campaign.

 The campaign is meant to highlight the “positive impact that sport is playing in the current context,” and will feature athletes, sports institutions, stakeholders, Champions of Peace and individuals who are committed to the cause.  

People are asked to share their stories on Monday 6th April by posting on their social media pages how sport has changed or contributed to their lives whilst holding up a #White Card picture and tagging @peaceandsport.

The white card is a tongue in cheek reference to the red and yellow cards used in the sporting world, though instead of being used as a form of punishment, the white card signifies positivity and real change.

Peace and Sport was founded by Joël Bouzou, Pentathlon World Champion and Olympic Medallist, in 2007 and comes and under the high patronage of HSH Prince Albert II. It is a global organisation that uses sport and the values associated with it as a way to incite peace amongst disadvantaged people and communities.

Practising sport as a pedagogical tool, the association uses this method as a means of helping people in desperate situations bond together. Child soldiers, refugees and war orphans are just some of the few who are reintegrated into society through the use of the programmes set forth by Peace and Sport.

For more information about the event, contact