The Rolex Monte-Carlo Masters has announced a partnership with PokerStars, marking the first time the tournament has signed an official agreement with a gaming brand.
The deal, announced on Wednesday 4th March, will see PokerStars named an Official Partner of the tournament, which takes place at the Monte-Carlo Country Club from 11th to 19th April. The collaboration is designed to offer fans new ways to engage with the event, with both parties citing shared values of strategy, composure and performance under pressure.
“We are delighted to welcome PokerStars as an Official Partner of the Rolex Monte-Carlo Masters,” said David Massey, Tournament Director. “Like tennis at the highest level, poker demands focus, composure and the ability to perform under pressure — values that resonate deeply with our tournament.”
For PokerStars, the partnership extends an existing relationship with Monaco. The brand has long hosted some of its most prominent live events in the Principality, including a flagship stop on the European Poker Tour. This year’s EPT Monte-Carlo runs from 30th April to 10th May — directly after the tennis tournament concludes — creating an unusual concentration of two high-profile competitive events in the same location within the space of a fortnight.
“Monte-Carlo has long been home to some of PokerStars’ most iconic live poker events, and this partnership allows us to connect that heritage with world-class tennis in a meaningful way,” said Enrico Rusi, Managing Director at PokerStars Italy. “We are reinforcing our long-term presence in the region and strengthening our connection with audiences across Southern Europe, where both tennis and poker enjoy deep roots and passionate communities.”
The Rolex Monte-Carlo Masters begins on 6th April with qualifying rounds, with the main draw getting under way on 11th April.
See also:
Rolex Monte-Carlo Masters 2026: what was revealed at the official launch
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