Leading Luxury Swiss watch brand TAG Heuer has confirmed its participation at Top Marques Watches & Jewellery, opening during Yacht Show week in Monaco.
The famous watch brand, which belongs to the distinguished LVMH group, will be exhibiting its latest timepieces at the third edition of the Principality’s prestigious watch event being held in the Hotel Hermitage Monte-Carlo from September 28 to 30.
TAG Heuer is just one of a number of exclusive watch and jewellery brands to have been confirmed for the ‘Pop-up’ show, which opens in the splendid Salle Belle Epoque next Thursdayduring the Monaco Yacht Show.
Organisers also revealed on Thursday, September 21, that the patron of the show – HSH Prince Albert – has donated an exclusive timepiece by luxury Swiss watchmaker Breguet for the event’s fundraising auction in aid of Monegasque association Monaco Disease Power.
Prince Albert’s extremely generous prize is one of a number of exclusive items that will go under the hammer at the Top Marques Watches & Jewellery Cocktail Party being held on the opening evening of the show.
Guests to the invitation-only party in the Salle Belle Epoque will also get the chance to bid for a Franck Dubarry watch as well as art work from three major galleries in the fundraising auction for Monaco Disease Power, an organisation which supports the families of children with physical disabilities or mental illness.
Managing director Manoj Bairstow said: “We are overwhelmed by the generous donation of our patron HSH Prince Albert, as well as our other big-hearted partners and exhibitors. Monaco Disease Power works tirelessly to help those in need and we are delighted that through Top Marques Watches & Jewellery, more families will be able to benefit from much-needed respite in the association’s wonderful centre.”
Other brands to be represented at the Principality’s only event dedicated solely to Haute Horlogerie and Jewellery include Swiss horologer Franck Muller, ultra-high-end watchmaker DeWitt and Greubel Forsey, creator of one of the rarest current-production timepieces, the Quadruple Tourbillion. New collections to be showcased include women’s watches by Hesjy, a brand launched this year in Switzerland and Nunzio La Vecchia, more famously known for his revolutionary electric supercar the Quantino, which will be on display outside the Hotel Hermitage Monte-Carlo throughout the event.
Heading up the list of luxury jewellery are four of Monaco’s most elegant brands: HRH Jewels, Sandra Biloe Joallierie Monaco, Elena Sivoldaeva and Jasre, the latter two exhibitors who are returning for their third year.
Also returning to the show with a stunning Faberge egg “Empres II” is talented artist Isabelle Arpagian who specialises in creating unique artworks for historical castles, private homes and major art collectors.
READ MORE: Top Marques Watches returns to the Hermitage
