Princess Charlene: “Rhino horn is not cool!”

Princess Charlene has launched her anti-poaching campaign for rhinos in Africa, Chasing Zero, with a very simple message and dramatic self portrait.

“If we don’t do something to save our rhinos and endangered animals soon, it will be too late,” says the Princess on her Princess Charlene of Monaco Foundation South Africa website. “With our #chasingzero initiative, we can stop the atrocity of wildlife poaching and educate people about conservation and preservation. Your support and contributions make an enormous difference.”

Princess Charlene shared the campaign with her 281,000 followers on Instagram, including a black and white photograph of herself in traditional dress and dramatic makeup.

As encouragement for people to donate to the cause, the Princess is offering two tickets to the Monaco 2022 F1 Grand Prix including flights and accommodation, as well as other exciting prizes.

In a recent interview with South Africa Radio 702 host Mandy Wiener, the Princess revealed that she had partnered with her husband’s Prince Albert II of Monaco Foundation to help save the rhinoceros.

“There is a deterioration of a species, the rhinoceros, that has walked this planet for millions of years and is on the verge of extinction. Something needs to be done about this. I am using every network and every means possible to get the attention of the world, to get everyone behind me to stop this,” said Princess Charlene, who also revealed that she is unlikely to return to the Principality until October due to a severe ear infection.


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Photo from HSH Princess Charlene’s Instagram page