SBM develops hybrid events strategy

In response to a rapidly changing environment, Monte-Carlo SBM has developed a hybrid events strategy, introducing technology and safety into event planning at Monaco’s iconic institutions.
For decades, Monte-Carlo Société des Bains de Mer group has organised and hosted some of the most important and prestigious events on the international scene. In the current context, uses have evolved at a rapid pace, particularly in the organisation of events. In-person and virtual now come together in the hosting of seminars, incentives, product launches, congresses and other gatherings. This increasing awareness in terms of health and safety also goes hand-in-hand with a growing demand for events that are more sustainable.
To meet this demand and to remain a pioneer in B2B services, Monte-Carlo Société des Bains de Mer Group recently established a hybrid events think-tank. After having led an in-depth market research, the company is expanding its events supply to accompany the digitalisation of practices, tools and contents.
“Be it face-to-face or digital, the success of an event resides in the connections, exchanges and emotions perceived by the audience, and thanks to the expertise of Monte-Carlo Société des Bains de Mer Group, we are able to offer tailor-made solutions,” explained Sales Director Alice Gentils. “Hybrid events allow companies to carry out their projects with peace of mind. Beyond security, they have the advantage of bringing together a wider public and allowing a more accurate measurement of audience engagement. Lastly, the carbon footprint of a hybrid event is smaller than that of a physical event for the same number of participants, which is completely in phase with the philosophy that Monaco and the company have had for many years.”
The hybrid events strategy combines top-end technology including high bandwidths for real-time capture and broadcasting all over the world, with flexibility – offering, for all events taking place before 31 December 2020, a free cancellation policy until 30 days before arrival in the event of government restrictions.
Meanwhile, Monte-Carlo Société des Bains de Mer has rolled out the Monte-Carlo Cares programme for the safety of its clients and employees. Certified by Bureau Veritas, this health plan ensures that Europe’s most exclusive destination is also the safest.