As part of Monaco Art week, Monaco start-up ArtPeople has launched a digital platform for connecting collectors and buyers in a whole new way.
The ArtPeople digital platform is giving art lovers an online alternative to viewing and buying pieces, highlighting the extraordinary growth of this once-niche market of the art sales world.
Founder Jeremy Biermann, architect and art enthusiast, started ArtPeople after designing numerous exhibition stands for galleries at international fairs such as Design Miami/Basel, Masterpiece London, and PAD London, collaborating with his wife Deborah who worked for a prestigious auction house and ran a gallery in Monaco.
Jeremy saw a gap in the art world that was expounded by the restrictions the pandemic imposed on face-to-face meetings and travel, and created ArtPeople to fill in that blank spot.
“In the digital age, our professional experience has allowed us to understand the most important element in this market: trust, in particular between collectors, dealers, specialists and service providers,” says Jeremy Biermann. “Our mission was to make the art world prosper in a new digital reality where Internet users do not limit themselves to consulting information but actively contribute to its creation.”
Member collectors have access to a directory of services in addition to the pieces themselves that include finding framers, insurers, experts and transport companies, whilst art world professionals now have the ability to reach out to collectors and service providers at an unprecedented level to increase visibility and expand their markets.
Based on the LinkedIn model, users of the platform can also share their experiences and opinions, complete with rating systems, and can create and schedule online or real-time events, make appointments, and create their own profile.