Fast fashion giant Shein has announced plans to open its first permanent shops in France this November, but the move has sparked opposition from Galeries Lafayette, which denounced the brand’s practices as incompatible with its values.
The Chinese-founded, Singapore-based platform will open its debut store in the BHV Marais in Paris, followed by five more “gradually” in Dijon, Reims, Grenoble, Angers and Limoges. The shops will operate within Galeries Lafayette-branded department stores owned by the Société des Grands Magasins (SGM).
However, Galeries Lafayette issued a statement distancing itself from the deal, insisting that it no longer operates these locations. “Galeries Lafayette would like to express their deep disagreement with this decision [of SGM] with regard to the positioning and practices of this ultra fast fashion brand, which is in contradiction with their offer and values,” the group said.
Criticism from the European textile sector
Shein, founded in 2012, has become one of the most recognisable names in online fashion, known for its extremely low prices, vast product range and aggressive marketing. In 2022, the company reported revenues of $23 billion (€20 billion) and employs more than 16,000 people worldwide.
But its rise has drawn sharp criticism from Europe’s textile and clothing industry, which accuses Shein of undercutting domestic brands through unfair competition. Industry groups say the firm skirts EU environmental and social standards and exploits customs duty exemptions on small parcels, allowing it to flood the market at rock-bottom prices.
A promise of jobs and urban renewal
SGM defended its partnership with Shein, saying the project was about “revitalising city centres throughout France, restoring department stores and developing opportunities for French ready-to-wear.” The group claims the alliance will create 200 direct and indirect jobs in France.
For now, Shein insists that its French stores will represent a “sustainable” model and mark a new phase in the company’s global strategy. But with resistance from established retailers and growing scrutiny from regulators, the fast fashion giant faces a contentious debut on Europe’s high streets.
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Photo credit: Raysonho @ Open Grid Scheduler / Scalable Grid Engine, CC BY-SA 4.0