Founder of the low-cost airline easyJet, philanthropist, and Monaco resident Sir Stelios Haji-Ioannou is launching a new venture using the “easy” name, a string of low-cost coffee shops in London and other UK towns.
The entrepreneur started the easyCoffee chain earlier this year, with two outlets in London and one in Essex, at Southend-on Sea. The chain aims to beat Starbucks and Costa on price, with coffee selling from £1 a cup.
The easyCoffee venture is a partnership between easyGroup and Nathan Lowry, a businessman who has licensed the “easy” name from the company. An upbeat Mr Lowry said that the coffee venture has attracted about 200 expressions of interest from potential franchisees and the aim is to make easyCoffee a presence on many British High Streets.
Article first published November 23, 2016.
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