Sporting goods brand Spalding Europe has partnered with AS Monaco Basket ahead of the 2024/25 EuroLeague season, becoming the team’s new official outfitter.
Spalding Europe, known for its high-quality basketball apparel and equipment, has been named the official outfitter of AS Monaco Basket. The collaboration will see the brand launch a new performance-oriented product line reflecting the Roca Team’s reputation for competitiveness and achievements.
Stefan Schey, Brand Director at Spalding Europe, said of the development, “The partnership with AS Monaco allows us to combine our commitment to high-quality sportswear with their exceptional athletic standards. We look forward to this collaboration elevating basketball fashion standards.”
Oleksiy Yefimov, General Manager of AS Monaco Basket, has described the partnership as a strategic fit, citing Spalding’s “unmatched heritage in basketball, iconic products, and long-standing relationships with top organisations such as the EuroLeague and the NBA”.
Yefimov added, “Spalding’s commitment to excellence aligns perfectly with our ambitions, making them the ideal partner to proudly represent AS Monaco Basket both on and off the court.”
AS Monaco Basket has an impressive history, including back-to-back French championship titles, a Coupe de France, three Leaders Cup titles and a EuroCup victory in 2021. Their rapid rise in the EuroLeague, propelled by star player Mike James, recognised as one of the top scorers in the league’s history, aligns with the team’s dreams for international dominance.
See more: AS Monaco’s Mike James named Most Valuable Player in the EuroLeague
The partnership between Spalding Europe and AS Monaco Basket is expected to set new standards in basketball apparel and draw international attention to the club, as well as strengthen its global presence.
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Photo credit: AS Monaco Basket