The countdown is on for Sportel Monaco 2025, which returns to the Grimaldi Forum from 20th to 22nd October with a powerful new conference line-up featuring some of the biggest names in global sport, media and technology.
The event, long established as the leading marketplace for the sports business industry, will this year bring together international executives from LaLiga, Liverpool FC, AWS, Bundesliga International, World Rugby, PFL and Kings League for three days of high-level insight and innovation.
Global leaders headline the conference stage
The much-anticipated keynote will be delivered by LaLiga president Javier Tebas, who will share the Spanish league’s latest strategies in sports media and fan engagement. Among the headline Masterclasses, “Investment in Sport: Where is the Next $1bn Coming From?” will feature Danny Townsend of Surj Sports Investment, Djamel Agaoua of Kings League and John Martin of PFL, who will discuss where the next wave of capital is flowing and how private equity and sovereign wealth funds are reshaping the sports landscape.
Another major session, “Hollywood Hits the Paddock: F1 Taking Storytelling to the Next Level”, will explore the crossover between sport and entertainment as a model for fan growth, featuring speakers from AWS, Qualcomm’s Snapdragon and 26West Sport.
The next frontier of sport and technology
Innovation and digital transformation will be central to the three-day event. “New Live Sports Tech for Tailored Fan Experiences & Personalisation” will explore the latest advances in streaming and interactive media, while “Building the Brand: Monetising Sports Content Through Broadcast, Data & Beyond” will examine new ways to connect with audiences and expand revenue through analytics and sponsorship.
A special Masterclass dedicated to generative AI will look at how artificial intelligence is already transforming the sports industry, from content creation and translation to digital distribution and fan engagement. Experts from Veritone, WSC Sports, SyncWords and Poland’s Ekstraklasa will share real-world examples of how AI is redefining production and storytelling.
Case studies and global collaborations
High-profile case studies will feature throughout the programme, including AWS and Deltatre on the future of sports streaming, LFP Media on Ligue 1+ and its fan engagement model, and World Rugby with WURL on ad-supported sports streaming. Liverpool FC will join Wasabi and Scoreplay to discuss how cloud-based strategies are helping clubs strengthen fan loyalty and global reach.
The popular Pitch Perfect Innovation Contest will once again spotlight emerging start-ups such as Pendular, FalconHQ and Fair Vision, offering each the chance to present their solutions to a panel of industry judges.
Women leading the future of sport
A special Women’s Leadership Lunch, held in partnership with AWS at Twiga, will celebrate female innovators shaping the sports business industry. The event will feature Alexis Ohanian of Seven Seven Six, Lauren Pedersen of SportAI, NBA’s Fiona Wong and marathon world record holder Paula Radcliffe, who will discuss the role of women in driving transformation across sport, media and technology.
The pulse of the sports business world
“The Sportel Monaco conference programme continues to evolve, bringing together the most powerful, creative and innovative minds redefining the future of sports business,” said Loris Menoni, Executive Director of Sportel Monaco. “It remains the pulse of the industry — where strategies are formed, partnerships are built and the next chapter of global sports begins.”
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Photo source: Grimaldi Forum