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Stars’n’Bars awarded for clever anti-waste campaign  

Stars’n’Bars awarded for clever anti-waste campaign  

By Stephanie Horsman - November 11, 2021

Local restaurant Stars’n’Bars was given a National Energy Globe Award prize at COP26 in Glasgow for its 2020 European Waste Reduction Week campaign featuring eye-catching posters that tickled funny bones.

In 2020, the team at Stars’n’Bars created a series of seven original posters using humorous messages to remind people of simple ways to reduce waste in honour of European Waste Reduction Week.

The posters were a hit and on Monday 8th November at the COP26 Summit it was announced that they received a National Energy Globe Award from the Energy Globe Foundation, a global forum for environmental change and to foster awareness about the need for sustainable action.

The posters touched on several topics and featured “ugly” vegetables with snarling faces telling people not to waste food, asked people to “shower with a friend” to save water, to recycle old clothes, and to not horde items such as toilet paper.

The posters were displayed on the restaurant’s internal television system and on its digital menu. They were also posted on social media and shared on the official Monaco Facebook page for Waste Reduction Week, which generated thousands of views.

“2019 was the first year in which Monaco participated in the European Waste Reduction Week and we hosted dozens of zero waste workshops and conferences,” says Didier Rubiolo, co-founder of Stars’n’Bars. “Our Family Fun Day was a great success, and we were one of the 16 finalists for the SERD Best Action Awards (chosen from nearly 17,000 actions in 33 countries).

“Unfortunately, in 2020 the following year, Covid-19 hit and the pandemic took away any possibility of public participation. We decided to communicate our message in a more creative way. So, we created the digital posters and we are delighted that they have now received an Energy Globe Award.”

For over two decades, the Energy Globe Fund has excelled in recognising and promoting innovative solutions and business models around the world in order to meet the twin objectives of shared prosperity and protection of the environment.

 

 

 

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