Monaco, MC
shower rain
7.3 ° C
9.4 °
4.4 °
13 °
13 °
12 °
12 °
12 °
Breaking News

Alain Ducasse’s restaurant Louis XV honoured for delivering the “perfect dining experience”

Stars’n’Bars leave the 90s behind

Stars’n’Bars leave the 90s behind

By Marie Thouvenel - June 13, 2017

Photo: Facebook Stars'n'Bars
Photo: Facebook Stars’n’Bars

On Tuesday, June 13, Monaco’s most recognised sports bar revealed its new logo, which co-founder Kate Powers described as a “necessary modernisation” to more effectively meet its customers’ needs in the 21st century.

No more American and Monaco flags, no more blue and red. It’s a complete 90s makeover: a single star with white and green – to represent the earth and sea – plus a more sophisticated font.

A real tribute to the co-owners’ eco-responsible vision: “We only have one planet, so it is our duty to protect it. We need to leave our children a nice place,” explained Kate, adding, “It’s important for us to have this community here. Some of our clients came when they were kids. Now they come with their own kids. This is amazing.”

Designed by Nice Sustainable Design School (SDS) and Colibri Monaco, a communications consultancy agency, the new Stars’n’Bars trademark immediately won Kate over: “We liked it pretty much right off! We kept the star but now it looks lighter and cleaner.”

During the press conference at StarDeck, co-founder Didier Rubiolo pointed out that the logo had already been shown at Stars’n’Bars Courchevel, which opened in December 2016, and it will also be used in the other Stars’n’Bars locations in Abu Dhabi (opened 2010) and Punjab (opened 2013), as well as for merchandising and staff uniforms.

Both Kate and Didier still love what they do and do what they love for one reason: “To make a difference.”

It was in 1993 that the pair had the idea for Stars’n’Bars, after opening their first restaurant, The Texan. In fact, the name Stars’n’Bars originates from The Texan when bartender Jean-Pierre Baldwin (more affectionately known as “Coach”) said “we must always treat our customers as stars,” and because in the new restaurant there were three bars.

Now, 24 years later, Stars’n’Bars serves more than 240,000 customers a year, is 100 percent run on electricity provided by renewable energy sources, has its own urban vegetable garden, operates as an Eco-Hub and Kate and Didier drive an electric company car … which, of course, proudly displays a brand new Stars’n’Bars logo.



Monaco’s Stars’n’Bars hits the slopes this weekend


Stars’n’Bars owner wins Golden Clover


Previous articleFather Dan steps in at St Paul’s Church
Next articleCarabinieri history on display at Palace


November 11, 2019 | Business & Finance

Hiroshima survivor shares story with Monaco

Stephanie Horsman

A rare survivor of the nuclear blast that effectively ended World War II in the Pacific has spoken to a group of mesmerised students and staff members at Lycée Albert I. Organised by the International Campaign to Abolish Nuclear Weapons (ICAN), The high school’s history and geography class were told the incredible and sad true […]

October 23, 2019 | Business & Finance

October is breast cancer awareness month

Stephanie Horsman

October has come to be known as ‘Pink October’ and many Monegasque organisations, as well as the government, are supporting the cause. Roughly two million women were diagnosed with breast cancer last year worldwide and of those an estimated 627,000 will die from the disease. That comes out to 15% of all cancer deaths for […]

October 22, 2019 | Business & Finance

Monaco Embassies in USA and Canada meet in Seattle

Cassandra Tanti

A joint meeting was held last week between the Monegasque Ambassador to the US and Honorary Consuls from nine major North American cities to discuss collaborative efforts for the next calendar year. Considered one of America’s greenest cities, Seattle was the setting for the confluence and attracted the Monaco representatives for its achievements regarding environmental […]

October 22, 2019 | Business & Finance

Tribute to Princess Grace

Cassandra Tanti

The Princess Grace Foundation-USA will be paying tribute to their namesake, Princess Grace of Monaco, during a special fundraising gala this November. The celebration will mark the 90th anniversary of the birth of the Hollywood icon and beloved Princess of Monaco. Known throughout the world as a humanitarian, philanthropist, and artist, Princess Grace was committed to […]