An influx of non-European visitors, including an uptick in the number of Antipodean tourists, is partially to thank for a prosperous summer season in Monaco.
After an initial review of how well Monaco’s various venues and attractions had performed over the summer indicated record visitor numbers, such as the record-breaking Monet en Pleine Lumière exhibition at the Grimaldi Forum, the Monaco Tourism and Convention Department has released its official report on the 2023 summer tourist season, and the overall picture is rosy.
Occupancy rates in hotels are still down slightly on the prodigious pre-pandemic year of 2019, but they did hit an impressive 75% in July and 72% in August. This is primarily due to a high influx of tourists from the United States, the UK, Italy and France, who round out the Top Four nations who most visited the Principality.
“Monaco attracts a very good clientele,” says Monaco Tourism and Convention Department Director Guy Antognelli. “What we are seeing overall compared to 2019 is a growth in non-European customers, including a strong increase in the Middle East.”
Asian visitors have dipped in number, according to the data, but Antipodean tourists are somewhat making up for that.
“Japan has picked up this year, China is at just under 40% of the outbound tourism it had in 2019… It’s still a little complicated,” explains Antognelli. “Australians are present in [good] numbers in Monaco, an increase compared to 2019. These are markets with a promising future for the Principality. We will see them much more present in 2024.”
The Tourism Department is now looking ahead to the autumn, with several high-profile conventions and events on the horizon, amongst them Monaco Yacht Show, Assises de la Sécurité, Luxe Pack and Sportel.
“These are all major events, which are sold out and some of which will attract more participants than in previous editions,” assures Antognelli. “Requests for 2024, 2025 and 2026 are already pouring in. This proves that the Principality also remains attractive for business conferences and seminars.”
Photo credit: Manuel Vitali / Monaco Communications Department