Monaco, MC
broken clouds
12.1 ° C
15 °
8.3 °
12 °
13 °
11 °
11 °
12 °
Breaking News

Alain Ducasse’s restaurant Louis XV honoured for delivering the “perfect dining experience”

Superyacht TV channels Monaco’s DNA

Superyacht TV channels Monaco’s DNA

By Nancy Heslin - September 27, 2017

Photo: Superyacht TV
Photo: Superyacht TV

Superyacht TV (SYTV), one of five thematic television channels to be released onto Satellite Television Investments’ (STI) distribution platform, will launch early October with an aim to supply exceptional, luxury programming. Broadcast from Monaco, the channel will showcase every aspect of the superyacht world and the amazing lifestyle that goes with it.

Two years ago, STI founder Christian Moore and business partner Patrick Coote saw the opportunity to give Monaco a prominent voice on the world stage by broadcasting short format linear programming and video on demand (VOD) via satellite and IP.

With an extensive background in TV and film, Mr Moore told Monaco Life, “Superyacht TV is a one-stop shop for the yachting world.”

Superyacht TV’s aggregated content will go beyond simply showcasing stunning superyachts, but will provide viewers with backstories – a visual journey, both onboard and onshore – of the people, the destinations and the gateway to an extraordinary lifestyle.

SYTV’s highly targeted connected distribution via its web app (and soon Apple IOS and Android) for live streaming or VOD will reach potential buyers and charterers with “pinpoint accuracy”.

Superyacht TV founders Christian Moore and Patrick Coote
Superyacht TV founders Christian Moore and Patrick Coote

“For advertisers, this offers highly targeted short format programming – not the type of in-depth technical or business content you would find in a magazine,” Mr Coote, who has 25 years of sales and marketing experience within the superyacht industry, said. “We want to reinforce Monaco’s position as the capital of yachting, as a centre of excellence on the world stage. SYTV is a channel with truly global reach that can finally take the positive and inspiring stories about large yachts to a worldwide audience.”

Initially, SYTV’s targeted television will reach homes via the MonacoSat across Europe, the entire Middle East North Africa (MENA) region and Russia, while distributing the channels via IP to 350 million potential viewers through its own application, telecom operators and also through the clients of Mobibase (the company which has also provided its technical infrastructure and know-how to publish SYTV).

An additional agreement is in place for Monaco-based STI to secure distribution onto the Space Systems International (SSI) satellite group (which includes 144 satellites) within a few months, meaning that MonacoSat will distribute Superyacht TV to over 1.7 billion people. The channel will therefore achieve both mass distribution via satellite and highly specific distribution directly to UHNW individuals via accurate online targeting.

Specifically, nine key sponsors will be associated with one Superyacht TV’s nine programme categories – Places to Go, The Yachts, Life on Board, Yacht People, Yacht Events, Tenders & Toys, Superyacht News, The Creators and Superyacht Weather.

Superyacht TV, which offers a full range of high-quality services from production to editing, and from distribution to marketing, has the support of key industry organisations including the Monaco Yacht Club, MYBA, Monaco Yachting Cluster, International Superyacht Society and the Superyacht Life Foundation.

STI’s four luxury-themed “cross pollinating” channels cover Superyachts, Luxury Property, Prestige Cars, Food & Wine. The Environment Channel will also be added.

Commenting that STI channels will transmit from Monaco to the world, Mr Moore added: “The Monaco brand deserves very careful stewardship and global recognition. The quality of our programming and the huge distribution we’ve secured will fully support both these objectives.”

Article first published September 27, 2017.


Summit for first-time superyacht buyers and charterers on eve of Monaco Yacht Show

Previous articleMonaco Yacht Show opens with high security
Next articleAerial views of Eluxom Yoga Retreat in Cannes


November 11, 2019 | Business & Finance

Hiroshima survivor shares story with Monaco

Stephanie Horsman

A rare survivor of the nuclear blast that effectively ended World War II in the Pacific has spoken to a group of mesmerised students and staff members at Lycée Albert I. Organised by the International Campaign to Abolish Nuclear Weapons (ICAN), The high school’s history and geography class were told the incredible and sad true […]

October 23, 2019 | Business & Finance

October is breast cancer awareness month

Stephanie Horsman

October has come to be known as ‘Pink October’ and many Monegasque organisations, as well as the government, are supporting the cause. Roughly two million women were diagnosed with breast cancer last year worldwide and of those an estimated 627,000 will die from the disease. That comes out to 15% of all cancer deaths for […]

October 22, 2019 | Business & Finance

Monaco Embassies in USA and Canada meet in Seattle

Cassandra Tanti

A joint meeting was held last week between the Monegasque Ambassador to the US and Honorary Consuls from nine major North American cities to discuss collaborative efforts for the next calendar year. Considered one of America’s greenest cities, Seattle was the setting for the confluence and attracted the Monaco representatives for its achievements regarding environmental […]

October 22, 2019 | Business & Finance

Tribute to Princess Grace

Cassandra Tanti

The Princess Grace Foundation-USA will be paying tribute to their namesake, Princess Grace of Monaco, during a special fundraising gala this November. The celebration will mark the 90th anniversary of the birth of the Hollywood icon and beloved Princess of Monaco. Known throughout the world as a humanitarian, philanthropist, and artist, Princess Grace was committed to […]