Superyacht TV (SYTV), one of five thematic television channels to be released onto Satellite Television Investments’ (STI) distribution platform, will launch early October with an aim to supply exceptional, luxury programming. Broadcast from Monaco, the channel will showcase every aspect of the superyacht world and the amazing lifestyle that goes with it.
Two years ago, STI founder Christian Moore and business partner Patrick Coote saw the opportunity to give Monaco a prominent voice on the world stage by broadcasting short format linear programming and video on demand (VOD) via satellite and IP.
With an extensive background in TV and film, Mr Moore told Monaco Life, “Superyacht TV is a one-stop shop for the yachting world.”
Superyacht TV’s aggregated content will go beyond simply showcasing stunning superyachts, but will provide viewers with backstories – a visual journey, both onboard and onshore – of the people, the destinations and the gateway to an extraordinary lifestyle.
SYTV’s highly targeted connected distribution via its web app (and soon Apple IOS and Android) for live streaming or VOD will reach potential buyers and charterers with “pinpoint accuracy”.
“For advertisers, this offers highly targeted short format programming – not the type of in-depth technical or business content you would find in a magazine,” Mr Coote, who has 25 years of sales and marketing experience within the superyacht industry, said. “We want to reinforce Monaco’s position as the capital of yachting, as a centre of excellence on the world stage. SYTV is a channel with truly global reach that can finally take the positive and inspiring stories about large yachts to a worldwide audience.”
Initially, SYTV’s targeted television will reach homes via the MonacoSat across Europe, the entire Middle East North Africa (MENA) region and Russia, while distributing the channels via IP to 350 million potential viewers through its own application, telecom operators and also through the clients of Mobibase (the company which has also provided its technical infrastructure and know-how to publish SYTV).
An additional agreement is in place for Monaco-based STI to secure distribution onto the Space Systems International (SSI) satellite group (which includes 144 satellites) within a few months, meaning that MonacoSat will distribute Superyacht TV to over 1.7 billion people. The channel will therefore achieve both mass distribution via satellite and highly specific distribution directly to UHNW individuals via accurate online targeting.
Specifically, nine key sponsors will be associated with one Superyacht TV’s nine programme categories – Places to Go, The Yachts, Life on Board, Yacht People, Yacht Events, Tenders & Toys, Superyacht News, The Creators and Superyacht Weather.
Superyacht TV, which offers a full range of high-quality services from production to editing, and from distribution to marketing, has the support of key industry organisations including the Monaco Yacht Club, MYBA, Monaco Yachting Cluster, International Superyacht Society and the Superyacht Life Foundation.
STI’s four luxury-themed “cross pollinating” channels cover Superyachts, Luxury Property, Prestige Cars, Food & Wine. The Environment Channel will also be added.
Commenting that STI channels will transmit from Monaco to the world, Mr Moore added: “The Monaco brand deserves very careful stewardship and global recognition. The quality of our programming and the huge distribution we’ve secured will fully support both these objectives.”
Article first published September 27, 2017.