A delegation from the Tourism and Congress Department, accompanied by several partners from the Monegasque tourism industry, has completed a productive promotional tour of California.
The United States remained in fourth place in 2016 in terms of countries of origin of tourists staying in Monaco. Business tourism was particularly important with Monaco excelling at attracting conferences and conventions.
The Monegasque delegation was led by Guillaume Rose, Director of the DTC, with Anne Marie Pinsault of the Hotel Metropole Monte Carlo and Miek Engelberts of the boutique Destination Management Company InspireME, partners of the DTC.
Several events were organised around “Cinema”, a theme that has particularly resonance in the Golden State, and showcased movies filmed in Monaco.
The writer and historian Marc Braude was present at each of the events in San Francisco, Los Angeles and San Diego to present his book “Making Monte-Carlo”, dedicated its successful history.
The DTC also targeted the Los Angeles Times and the San Francisco Chronicle in order to arouse the curiosity of journalists for Destination Monaco.
Finally, in San Francisco, the world capital of social networks, a meeting was held with LinkedIn to discuss how best to produce editorial content appreciated by professionals worldwide.