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The Women of Monaco Life, A Series: Annette Anderson

The Women of Monaco Life, A Series: Annette Anderson

By Nancy Heslin - February 7, 2018

Photo: James Pouliot
Photo: James Pouliot

Annette Anderson,
Marketing Manager Stars’n’Bars 

ML: Where are you from in the US and how did you end up in Monaco?
AA: I grew up in Maine, which is as far north and as far east as you can go in the US. In 1989, I decided I needed a total change of perspective, so I got on an airplane and moved to the South of France. Since I had never been to the Riviera and hadn’t bothered to make any hotel reservations, I had to explore from Cannes to Italy for about two weeks before I settled in the Monaco area.

ML: You were a journalist in a previous life. Would you say you have an eye when it comes to reading the news?
AA: I loved the old fashioned pre-Watergate journalism where you reported the news rather than putting your own “spin” on the facts. With the advent of the internet, there is no way to assess what is fact, what is “spin” and what are downright lies, so you have to take all reporting with a truckload of salt.

ML: Do you remember your first impression of Monaco, and was it easy to integrate in the community at that time?
AA: My first impression of Monaco was what a small town it is. Everyone was very welcoming and helpful … even to a single, unemployed American woman with bad French and no clothes sense.

ML: You’ve been with Stars’n’Bars (SnB) for more than 25 years. How did you meet Kate Powers?
AA: I became a customer at Le Texan, her restaurant before Stars’n’Bars, and she always introduced me to other people so I made lots of new friends. When I ran out of money, she hired me as a cashier … not a very good one … and she’s still my boss and best friend 27 years later.

ML: What changes have you seen in terms of Monaco evolving and SnB’s clientele?
AA: Monaco has really become a place to be proud of in terms of its commitment to the planet and humanitarian causes. Today there is a very strong family-based population and that has been great for our business, which offers something for all ages.

ML: What are some of your fondest memories at SnB?
AA: My favourite memories are of actually being part of the construction crew that turned an old warehouse into our new three-storey restaurant. I painted the walls and for months I couldn’t get the orange stain out of my skin.

ML: Please tell us about Prince and his performance in May 1994! How the heck did that happen?
AA: Prince wanted to do a “small” live concert for his new album and he chose Stars’n’Bars as a “secret” location. A thousand people showed up and I was given the very popular job of deciding who could get in and who couldn’t fit into the Blues Bar.

ML: What is the craziest thing you had to do or wear for a SnB event?
AA: My hat made of inflated condoms for an evening in support of the FIGHTS AIDS Association.

ML: Best idea and biggest flop over the years?
AA: I think our most original idea was to create the balconies in the StarDeck, which open and close like a drawbridge over the port. In terms of flops, maybe the green mash potatoes for St Patrick’s Day.

ML: Speaking of StarDeck, what kind of events does it host?
AA: The StarDeck has really evolved into our party centre and we host concerts, fashion shows, football nights, press conferences and lots and lots of corporate and private cocktail parties. Most recently, we have used the StarDeck to create monthly family workshops on wellness and protecting the planet and we are working with local associations who need a venue where they can also communicate on issues important to Monaco’s wellbeing.

ML: You are involved in many organisations, from IEFTA to TEDxMonteCarlo to MonacoUSA. Plus you are on hand for all the events on StarDeck. What inspires you to be an active community member?
AA: I’m inspired by Monaco people, including our Prince, who are grateful to live and work here and who want to give back.

ML: So how do you decide which organisations to attach your name to?
AA: I’m always impressed by people who come up with original ideas to “give back”. TEDx is entertaining, informing and inspiring all at once. The Monaco-based IEFTA has created education and jobs by teaching filmmaking in economically disadvantaged countries and MonacoUSA serves as a “cheerleader” for those people and initiatives that boost Monaco’s positive image.

Neils Brinelli from French TV M6 interviewing Annette on US election night
Neils Brinelli from French TV M6 interviewing Annette on US election night

ML: What was the craziest or longest day you’ve had when events overlapped?
AA: US Election Day is always my longest – about 27 hours non-stop. The day begins at 7 am with the press wanting interviews and predictions, then planning and hosting an election night party and watching TV results with guests until a winner is declared – usually about 6 am the following day … and then hanging on till about 10 am to discuss results with the press. This year I did it in my pyjamas.

ML: What is a typical day for you?
AA: There are no typical days, thank God and, as a result, no organised days. We work on priorities … until they change … and then we just move forward … it’s the only direction we know.

ML: What is the one app or device you cannot live without in your workday?
AA: Basic communications skills involving human beings as much as possible … yes, I’m a dinosaur.

ML: You are around people all the time. Everyone knows you. What do you do in your downtime?
AA: I love to spend quiet time with my spouse in our home and watch a film on TV.

ML: Quality you most admire in someone?
AA: Honesty and humour.

ML: Best piece of advice of another woman gave you?
AA: Kate has always encouraged me to do what I love and love what I do. It works.

Article first published February 12, 2017.

READ ALSO: The Women of Monaco Life, A Series: Margaret Hepburn
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