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ML: Can you tell me about your background and how you ended up in the Principality?
IR: I am Russian, born in the USSR. After I graduated from the Musical Institute, where I majored as a Choir Music Conductor, I married and left for Stockholm, Sweden. I ended up working there as a fashion model and a buyer, and then was a fashion producer organising showrooms for Russian Designers abroad, in Paris, London and NY.
ML: What were your first impressions of Monaco?
IR: I have now been living in Monaco for the past four years after moving here from Paris and Berlin, but I used to come here for holidays with my family every summer so it felt very familiar.
ML: Name a place you like to meet friends for a coffee in Monaco? Where do you shop?
IR: My favourite place to meet up with friends is at the Metropole shopping centre. For shopping, I’m a huge fan of big brands such as Dior, Dolce & Gabbana, Chanel, Celine etc…
ML: How did you begin as a clothes designer?
IR: I’ve always worked in fashion and therefore I can confidently say that I know what a woman needs in her wardrobe. That’s how I came up with designing leather goods for women – women always need leggings, jackets, biker jackets – signature items in a women’s closet .
ML: How did it feel when you sold you first piece of clothing?
IR: I have been selling clothes since forever, and in fact I get more satisfaction from selling then from buying.
ML: How would you describe fashion in Monaco?
IR: In fact, the Monaco style I find to be rather specific: very exclusive high heels, huge diamond stone jewellery, poofy skirts , décolleté … and more diamonds.
ML: What inspires you when creating clothing?
IR: Inspired by this Monegasque look, I’ve have created a collection with Swarovski diamonds on my biker jackets.
ML: Where can people find your clothes?
IR: You can find some of my collection at the LULL boutique in La Condamine (29 Rue de Millo), otherwise the entire collection is available on my website EVAROJE.com.
ML: What’s the hardest part of running your own business?
IR: I’m very passionate about everything I do as I find my job to be a type of art where I can express myself. Being a woman in business in the fashion world is a blessing to be creative and recognised.
ML: What is a typical day for you? What’s the most important part of your day?
IR: My work consists of 4 parts: Production, Organisation of my showrooms, Work with private clients and Checking up on my online aspect of the business, which my daughter is in charge of.
ML: What is the one device you cannot live without?
IR: I definitively can’t live without my iPhone.
ML: What is the best part of ageing as a woman?
IR: Between fitness and today’s cosmetology being so up-to-date, you can stay young and healthy for a very long time. Your mind matures and becomes more complex in a good way. For example, every year I get more inspired and can back it up with stability and experience, whereas when I was younger, I also had a lot of inspiration but was often distracted thinking there is not enough time. As I got older, I realised there is always enough time if you’re truly passionate enough.
ML: What’s the best piece of advice another woman gave you?
IR: Don’t take advice from other women.
ML: What makes a woman beautiful?
IR: Her style and keeping her self in shape.
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Thirty coastal towns, especially on the French Riviera, have banned Muslim full swimsuits, which some see as a provocation after the Islamist attack in Nice on July 14 that caused 86 deaths.
Last Friday, the highest French administrative court, the Council of State, however, warned mayors that any ban on the burkini should be based on “known risks” to public order.