With the Monaco Yacht Show looming large, the Swiss luxury watch brand Ulysse Nardin has announced that it will launch a new addition to its “Monaco” range of marine timepieces at the world’s top superyacht show.

This year marks the watchmaker’s ninth year of sponsorship of MYS, and the limited edition timepiece range will be unveiled at the Upper Deck Lounge at the Monaco Yacht Club.

The new timepiece is limited to 100 watches, making it a very much sought-after item.

Gaëlle Tallarida, Managing Director of the MYS, said: “We’re proud that the Monaco Yacht Show has become a yearly rendezvous for Ulysse Nardin, which has integrated the show both as part of their history deeply anchored to the sea and as part of a global business and marketing strategy to reach their worldwide high-end clientele in Monaco.”

Patrik P Hoffmann, CEO of Ulysse Nardin, added: “The MYS is the reference exhibition platform in the Superyacht industry. Once a year the best and most exclusive Superyacht builders and nautical service providers reach out to their clientele in the most picturesque setting of Port Hercules. The MYS offers Ulysse Nardin the perfect environment to highlight its know-how, power of innovation and DNA of the Sea.”

The 2017 edition of the Monaco Yacht Show will be from September 27 to September 30 at Port Hercules. (Photo: Facebook Ulysse Nardin)

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