World Boating Day has launched a new social media campaign for 2026, inviting the international boating community to share the moments, people and passions that define their connection to life on the water.

The campaign, running under the hashtag #WhatFloatsYourBoat, is open to shipyards, designers, manufacturers, marinas, crew and enthusiasts worldwide. Participants are encouraged to post a photo or short video on social media explaining what inspires them about the industry, tagging World Boating Day and using the hashtag.

Dilan Saraç, Executive Director of The Superyacht Life Foundation, said the campaign was designed to show a side of the industry that rarely reaches a wider audience. “Whether it’s innovation in a shipyard, enjoying a quiet moment on the water, or a much-loved work colleague, everyone has something that floats their boat. By sharing these stories, we hope to show the world the fun, creative and human side of boating.”

The initiative builds on last year’s #WaveForBoating campaign and will run throughout 2026 in the lead-up to World Boating Day, the annual global celebration of the boating sector, which this year falls on 23rd May. Events will take place throughout the week of 18th to 24th May.

World Boating Day is a non-profit campaign launched in 2024 comprising open days at boating companies and venues around the world, with a particular focus on attracting new talent to the industry.

Stay updated with Monaco Life: sign up for our free newsletter, catch our podcast on Spotify, and follow us across Facebook,  Instagram, LinkedIn, and Tik Tok.

Photo credit: Luke Bendar, Unsplash