When do the sales start on the French Riviera? 

sales french riviera

For the first time in 20 years, the summer sales in the Alpes-Maritimes will be starting on the same date as the rest of France – and Monaco.  

The annual summer sales will be kicking off in the Alpes-Maritimes and the Var on Wednesday 28th June. They will end on Tuesday 25th July, around two and a half weeks before Monaco winds up its discounts.  

Usually, the Alpes-Maritimes is a few weeks behind the rest of the country. This was a decision made two decades ago with the intention of attracting the largest numbers of shoppers possible during the months of July and August. 

But as fashion trends change, so do the times, and the Nice Côte d’Azur Chamber of Commerce (CCI) was able to get the official decree governing sales dates updated for this summer.  

In an official communiqué, the CCI stated that “consumer purchasing behaviour has changed, particularly with the development of e-commerce and unfair [national] competition has set in to the detriment of local traders”.  

Ultimately, the CCI argued that the historical reasons for holding back the summer sales dates in the Alpes-Maritimes were now “obsolete”.  

After the conclusion of the summer sales, the next big shopping date in the calendar of the French Riviera will be the famous Grande Braderie of Saint Tropez, which is planned for the last weekend in October.  

Read more:

Summer sales and Sunday shopping are back


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