Winter sales start off with a bang 

Monaco has started winter sales just one day after the New Year in an effort to pump up the flailing retail sector, and in some cases, to keep business afloat.

Monaco’s winter sales started on Saturday in Monaco and hit the ground running. From the first day, deep discounts of up to 80% off could be seen at some retailers around the country.

Monaco is free from the restrictions imposed in France, where there are very strict sales periods. So, retailers in the Principality are able to get a three week jump start on their neighbours who must wait until 20th January for the sale period to begin. The country also got a jump on the Italian sales, which started on Monday 4thJanuary, a rarity under normal circumstances.

Businesses in the Principality are hoping this exceptional start will attract early-bird shoppers and those who do not usually make the trek to Monaco to bargain hunt. With retail being amongst the hardest hit sectors in the country since the Covid crisis, any leg up is welcome for struggling merchants.

Photo by Monaco Life, all rights reserved