World Travel & Tourism Council launches taskforce on human trafficking


Monaco-based Silversea Cruises has announced its support for a global taskforce against human trafficking.

Announced at Seville’s World Travel & Tourism Council (WTTC), the taskforce is designed to help prevent and combat an illicit activity that affects 30 million victims worldwide, and relies on travel networks to operate.

The taskforce comprises WTTC Members and sector associations to become the first global industry-wide initiative to assert zero tolerance and share best practice.

As an ‘industry’, human trafficking is worth $150bn annually, and contributes heavily to modern slavery, in which 40 million people worldwide are entrapped. One-quarter of trafficking victims worldwide are children (or 5.5 million).


Meanwhile, 19% of victims are trafficked for sexual purposes, which makes up 66% of the illicit income generated.

Human trafficking is present virtually everywhere; yet not all criminalise it in all its forms.

The WTTC taskforce has thus been established for the purposes of:

  1. PREVENTION: to increase industry and consumer awareness of human trafficking. It is proven the more we know the more can be prevented.
  2. PROTECTION: to train employees and travellers on how to identify and report suspected cases.
  3. ACTION: to encourage governments to enact legislation which recognises human trafficking as a crime throughout the entire chain and develop resources and support needed such as national hotlines.
  4. SUPPORT: to provide assistance, employability training and employment opportunities to survivors.

The founding members of the taskforce are Airbnb, Amex GBT, The Bicester Village Shopping Collection, International, CWT, Emirates, Expedia Group, Hilton, JTB Corp, Las Vegas Convention and Visitor Authority, Marriott International, Silversea, Thomas Cook and TUI.

On the formation of the taskforce Gloria Guevara, President & CEO, WTTC commented, “Human trafficking is a devastating, widespread and critical issue that unfortunately relies on Travel & Tourism networks to operate.

As a sector, we must do everything in our power to help eradicate the problem so that people may move freely and safely across the globe, but never coerced.

“I am proud to today launch this vital taskforce comprised of the world’s most powerful travel leaders from across hotels, retail, airlines, cruise, technology, finance and destination management, and are wholly committed to preventing trafficking, protecting victims, supporting survivors and engaging with governments so that this pandemic ends once and for all.”