AS Monaco Basketball has announced a new partnership with Zondacrypto, naming the cryptocurrency exchange platform as the team’s main partner for its ongoing EuroLeague campaign. As part of the agreement, Zondacrypto’s logo will feature prominently on the front of the players’ jerseys during competition games.

Speaking about the new partnership, AS Monaco Basketball CEO Oleksiy Yefimov said, “We are proud to welcome Zondacrypto as our main partner for the EuroLeague. Their drive to push technological boundaries mirrors our ambitions on the court. Together, we aim to inspire and achieve new milestones in European basketball.”

Zondacrypto has been building its presence in sports sponsorship in recent years and already collaborates with high-profile teams such as Juventus FC, Atalanta BC, Bologna FC and CANYON//SRAM Racing. The exchange also maintains several local partnerships in the Principality, including with the AS Monaco football team, the Princess Charlene Foundation and the automotive event Top Marques Monaco.

See more: Zondacrypto partners with Princess Charlene Foundation for a night of giving

For Zondacrypto, a European cryptocurrency exchange with regulatory licences in eight countries, partnerships like the new deal with AS Monaco Basketball represent opportunities to integrate modern financial technologies into new platforms.

“Educating about modern financial technologies through sports has been our strategy for some time now, delivering business results while supporting clubs with strong community impact. We are pleased to welcome the Roca Team to our crypto family,” shared Zondacrypto CEO Przemysław Kral.

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Photo source: AS Monaco Basketball