European digital asset exchange zondacrypto has taken a major step into the American market with the announcement that its U.S. entity, BB Trade Florida Inc., has been granted a money services business (MSB) licence by the Florida Office of Financial Regulation. The licence, issued under Chapter 560 of the Florida Statutes, authorises the company to engage in money transmission activities, including the transmission of virtual currencies.
The move marks the company’s first U.S. regulatory foothold and a significant milestone in zondacrypto’s strategy to expand beyond its well-established European base.
A decade of experience enters the U.S. arena
“With the rapid advancement of regulation in the space, we expect the digital asset industry to boom in the U.S. over the next few years,” said Przemysław Kral, CEO of zondacrypto. “We are incredibly excited to bring our deep expertise in the space to offer the American customer a highly innovative and compliant service based on over a decade of experience operating in other regulated jurisdictions.”
Kral added that the company’s next focus will be meeting federal requirements and securing additional state authorisations in order to expand across the United States.
According to a company statement, BB Trade Florida Inc. will operate in full compliance with U.S. regulatory requirements, including AML/KYC, transaction monitoring, and consumer protection policies. The company says it also maintains appropriate registration with FinCEN, where applicable.
Florida first, more states to follow
Services will begin in Florida, with plans to expand into additional U.S. jurisdictions as licences and regulatory clearances are obtained. Florida residents can verify the company’s status on the OFR’s ‘Verify a License’ public portal by searching for BB Trade Florida Inc.
From Monaco to Miami: sports partnerships continue to define the brand
Though now expanding in the U.S., zondacrypto remains closely tied to Europe, particularly the fintech hubs of Estonia, Monaco, Switzerland, and Italy. The company is also known for its high-profile sponsorships across the world of sport.
The brand’s current portfolio includes partnerships with Serie A football clubs such as Atalanta BC, Bologna FC, and Parma Calcio 1913, as well as iconic cycling events like the Giro d’Italia, Strade Bianche, and Milano-Sanremo. Motorsport also plays a central role, with ambassadors including Valtteri Bottas, Arthur Leclerc, and Tiffany Cromwell, alongside title sponsorship of the global women’s cycling team Canyon//SRAM zondacrypto.
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AS Monaco Basketball’s VIP courtside zone renamed Zondacrypto Lounge
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