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Advertising space on Monaco’s new digital bus shelters will soon go to the highest bidder. Media giant Clear Channel is using the inventive approach of auctions to sell ad space in an effort to keep it fair and well-priced for participating local businesses.
On 18th June, potential advertisers will be bidding for space on 67 digital totems scattered around Monaco. Winning bidders in the auction will have their advertisements on display from 14th July through to December 2019.
Pre-registration began 22nd May and is open until 14th June at 6pm through Clear Channel. Bidding companies will then receive a link to choose which shelters they would like to bid on.
The auction is one of several efforts to make Monaco a “Smart City”, improving the efficiency of operations while boosting services to citizens and businesses.
See also: Monaco unveils ‘smart’ bus shelters
The President of the Republic of Albania and the Albanian royal couple have paid an official one-day visit to the Principality of Monaco, on the invitation of HSH Prince Albert II. President Ilir Meta was welcomed to Monaco on Wednesday 16th October. It follows a visit by Prince Albert to Albania in October 2018, during […]
Sportel, an organisation originally created to help bring together the worlds of media and sport, is celebrating its 30th year with four days of events at the Grimaldi Forum, some of which are open to the general public. The event will run from 20th October until 3rd October and will host top level executives in […]
Each year, The Prince Pierre Foundation and the Monaco Philosophical Meetings scour the globe looking for an author to honour for their philosophical work or works. The person must have at least one seminal work which has opened eyes in this field, and has explored different views on science, politics, history, anthropology, ethics or psychoanalysis. […]
Urban Painting Around the World (UPAW) saw its third edition in June and raised €25,000 from its art auctions. Last week, that money was officially donated to the Prince Albert II Foundation with the directive of contributing to a project that will protect chimpanzees in Uganda. The summer’s UPAW event on the Quay Albert 1er […]