The AS Monaco football team has announced a new partnership with French carmaker Renault. As part of the agreement, the team’s players will sport the logo for the brand’s 5 E-tech front and centre on their jerseys.
Renault’s recently launched 5 E-Tech aligns well with AS Monaco’s own commitments to sustainability and environmental awareness.
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The vehicle is 100% electric and made of 23% recycled materials. Its design is inspired by the original Renault 5 that was initially marketed between 1972 and 1998, but it has since been reinvented with an advanced electric powertrain and retro-futuristic look.
During UEFA Champions League matches, the kit worn by AS Monaco’s players will feature the 5 E-Tech logo prominently on the front, while a smaller pocket logo will be displayed at Ligue 1 games.
Additionally, some 20 Renault 5 E-Tech cars will be sent to the team. They will feature at various promotional events throughout the season.
“We share strong ties based on our history and values,” says Laurent Aliphat, VP of Renault Marketing Brand Content, of the partnership. “Founded over 100 years ago, we are both entities with national and international reach, and we are both seeking to implement strategies focusing on clean mobility.”
Meanwhile, Thibaut Chatelard, Marketing and Revenue Director at AS Monaco, adds, “As the club returns to the Champions League next season, marked by the centenary of our institution, we are delighted to be able to count on Renault’s support for our European campaign and throughout the exciting Ligue 1 season.”
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Photo source: AS Monaco