The global fitness industry is worth roughly €100 billion a year, an enormous sector which was effectively shut down last month as fitness studios and gyms closed their doors amid the coronavirus pandemic.
While the crisis has been catastrophic for the physical fitness industry, it has provided the digital fitness industry with fertile ground to penetrate the market and establish itself as a long-term major player.
One such digital fitness device is Activ5, developed right here in the Principality by Dr. Kostadin Yanev and the team at Shibuya Productions.