Miss France museum to open on the Côte d’Azur in 2025

miss france museum

A new Miss France Museum dedicated to the annual beauty and talent pageant is coming to Saint-Raphaël in the Var. It will offer visitors an up close and personal look at the glamour, costumes, accessories and history of the Miss France competition.  

In 2025, the doors of the first-ever museum devoted to the history, clothing and charm of the Miss France pageant will open in Saint-Raphaël.  

Miss France has been part of the cultural landscape of the country since its inception in 1920, when it was known as the Most Beautiful Woman in France – or La Plus Belle Femme de France – contest. It was rebranded as Miss France in 1927, and has been a much-anticipated yearly event since 1947. 


The new project is a joint venture between the Miss France parent company and the seafront resort.  

“The Miss France company and the city of Saint-Raphaël are proud to announce their partnership for the creation of the first museum entirely dedicated to the Miss France universe,” said representatives from Miss France on social media. “We invite you to come and live this immersive experience, between tradition and modernity, where each visitor will be able to marvel at the splendour and timeless charm of Miss France.”

The space will contain treasures from past pageants, with around 100 costumes worn by contestants over the years expected to be on displays as well as all the accoutrements, such as sashes and crowns.

“​​One day, upon opening the doors to the storeroom of the Miss France costumes, we said to ourselves that it was sad that all these sublime outfits had stayed for so many years in a dark room,” Frédéric Gilbert, President of the Miss France Society, told Euronews. “Thus came the idea to create an exhibition revealing the incredible work done on these costumes and highlight French savoir-faire.” 

Video clips, interviews and memorabilia from past events will also feature at the museum, which will be housed in a beautiful Belle Epoque villa. 

According to the Var Matin, the transformation of the site is set to cost in the region of €1.5 million.  

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Photo credit: Miss France Facebook / Sipa Press