The Monaco Economic Board (MEB) recently hosted an event in Turin, Italy featuring the Monte Carlo Ballet in an effort to strengthen bonds between the two regions.
Turin is the undisputed centre of the Piedmont region of Italy. Not only is it the regional capital, it is also the economic hub where success stories abound from a series of companies who have household name-type recognition. It is the home to Fiat, Ferrero, Alessi and Lavazza to name a few, and as a reasonably close physical neighbour to Monaco, building strong ties is in the interest of both.
To that end, the Ambassador of Monaco in Italy, the Honorary Consul of Monaco in Turin, the Turin Chamber of Commerce and the association Destination Ambassador’s Club Monaco organised an event earlier this month to introduce the vast economic opportunities Turin has to offer to 10 interested parties from the Principality.
To entice the movers and shakers further, the event featured an evening performance with the Monte Carlo Ballet at the spectacular Teatro Regio.
The trip could be considered a success, as a few deals came from the meeting. Monaco Inter Expo signed a partnership agreement with Exclusive Brands Torino (EBT) to create lines and products made in Italy. This collaboration allows EBT a place at the Monaco Pavilion at the Expo Dubai 2020 taking place next autumn.
The visit was also a chance for the Monaco Chamber of Commerce to formally sign a Memorandum of Understanding with Turin’s Industrial Union.
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