Monte-Carlo Société des Bains de Mer (SBM) has announced that its new hotel in Courchevel 1850 will be named Monte-Carlo One – Courchevel. The reveal also marks the launch of the company’s international brand, Monte-Carlo One – Hotels & Residences, which will spearhead SBM’s expansion into the global luxury market.
The announcement comes one year after SBM acquired the iconic Palace des Neiges in Courchevel, as part of ambitions to extend its Monte-Carlo lifestyle to destinations beyond Monaco. This new identity ties the property to its roots in Monaco’s Place du Casino while setting the stage for a fresh era of international development.
A name that bridges legacy and future
“Monte-Carlo One” reflects SBM’s vision for a new chapter of ultra-luxury hospitality, combining tradition with innovation. Stéphane Valeri, Chairman and CEO of SBM, explained that the “One” evokes the modern, sophisticated aesthetic of Monaco’s One Monte-Carlo district, which stands at the heart of the principality alongside the famed Hôtel de Paris Monte-Carlo and the newly renovated Café de Paris.
Under the “Monte-Carlo One” banner, each hotel and residence will carry a distinct character informed by its location, while adhering to SBM’s renowned standards of elegance, exclusivity, and world-class service.
Courchevel’s latest luxury address
The Monte-Carlo One – Courchevel hotel will open in the Jardin Alpin area for the 2026/2027 winter season. Designed by the acclaimed Swiss architectural firm Herzog & de Meuron, the property promises to combine cutting-edge design with environmental sustainability, aligning with SBM’s commitment to responsible luxury.
Courchevel Mayor Jean-Yves Pachod has welcomed SBM’s investment, saying, “We are delighted to welcome Monte-Carlo One – Courchevel, an ambitious project that is perfectly in keeping with the spirit of excellence and refinement of Courchevel… We can’t wait to see this new prestigious hotel establishment enhance the exceptional offer of our region, particularly in the run-up to the Winter Olympics in 2030.”
A global vision for Monte-Carlo excellence
The launch of the Monte-Carlo One – Hotels & Residences brand signifies SBM’s strategic push to establish its presence in leading international destinations. Known for its historic ties to the Principality of Monaco, SBM is now looking to bring its expertise in luxury hospitality to where its clientele travels most, promising bespoke experiences inspired by its 160-year legacy.
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Image of Monte-Carlo One – Courcheval by Herzog & de Meuron