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MYS sets sights on Millennials

by: Cassandra Tanti
12/05/2022

The Monaco Yacht Show is changing tack this year, looking to Millennials as the next big market to target. It’s new advertising campaign features a young couple who are discovering what the world of super yachts has to offer.

The yachting world has changed a lot in the past few years and the skew has become decidedly more in line with the values of Generation Y, more commonly referred to as the Millennials.

Technological innovations, sustainability, design, environmentally friendly practices and leisure activities are all hallmarks of this new generation of yachting, and ones that resonate deeply with this age group.

This generation, who were born between 1981 and 1996, are said to have a less conventional outlook than their predecessors and are in search of authentic experiences, shying away from the package-deal holidays that marked their parents’ worlds. They are also vastly more socially aware and look for options that reflect their values.

The yachting industry, once the bastion of rich old men, has become almost unrecognisable in this way, and since the pandemic, has made great strides in changing its image.

The Monaco Yacht Show’s (MYS) latest advertising campaign mirrors these changes, taking the best of the old and new to appeal to a broader range of people.

“Life at sea has always been synonymous with great adventures: discovering new horizons and, perhaps more importantly, discovering oneself through others,” say MYS organisers. “Yachting is similar to sharing authentic moments with family and friends: it comes with great passion.”

As such, the campaign revolves around three scenarios featuring a young couple in a variety of poses, one on a morning tender ride into the port surrounded by beautiful boats, the next on a daytime visit to a superyacht, and the final one at an exclusive event hosted on a yacht.

The Monaco Yacht Show has also updated its logo, using a bolder, more modern font whilst retaining the recognisable MYS monogram, as a way of showing that it is keeping up with the times and still retaining the glamour of the past.

The Monaco Yacht Show is held from 28th September to 1st October this year.

 

 

Famed trumpeter Ibrahim Maalouf coming to Monaco

by: Stephanie Horsman
12/05/2022

French-Lebanese trumpet virtuoso Ibrahim Maalouf will be playing the Espace Léo Ferré one night only alongside guitarist François Delporte for an evening of music that jazz lovers won’t want to miss.

Born in Beruit in 1980, Ibrahim Maalouf has transcended his early years to become one of France’s most popular musicians of the past 15 years.

His career has taken him to over 40 countries around the globe and to some of the most prestigious venues in the world. He performed in Istanbul in front of a sold-out Volkswagen Arena and at the Lincoln Jazz Centre in New York.

In 2016, he made history by becoming the first jazzman to fill the largest concert hall in France. He performed on 14th December at the Accor Arena in Paris Bercy for an historic show that sold out more than eight months in advance. In the same year, he was described as a “virtuoso” by the New York Times.

In all, Maalouf has composed and produced 19 albums for himself and other artists, winning scores of awards along the way.

The Monaco concert will feature music from the album he composed for his 40th birthday, entitled 40 Melodies, taking the audience on the artist’s journey through his past work.

The concert will be held on 23rd May at 8:30pm. For tickets and information, visit www.espaceleoferre.mc or call +377 93 10 12 10.

 

 

 

LenzWerk Monaco: where German design meets the art of living

by: Cassandra Tanti
10/05/2022

How do you highlight the best of German design? Rent a landmark villa in Monaco, fill every room with German design excellence to create individual living spaces, then invite everyone to come and enjoy it, of course.

The Lenzwork Group opened a showroom in Monaco in 2021 with the idea of creating a living experience par excellence, where the crème de la crème of German design brands are able to showcase their iconic furniture, lighting and artwork.

The entire interior of Villa Nuvola, which is purposefully designed as a private residence, can be experienced and purchased. Highlights include the hand-knotted Jan Kath carpet from the legendary ‘Erased Heritage’ series, the unique gesture-controlled lamps by Occhio, as well as perennial living spaces by Walter Knoll.

The LenzWerk bedroom © LenzWerk Monaco. Photography by Christoph Philadelphia

“When we visited Monaco looking for a store location, we had a feeling that people were flying to London, Milan, or Paris to actually feel how a room can ‘breathe’ with the furniture that is on show, so this is what we wanted to bring to Monaco, then combine it with art,” Jasper Hannan, co-founder of Lenzwerk Monaco, tells Monaco Life.

Villa Nuvola was created by the renowned Parisian architect Jean-Pierre Lott as a pilot project for the neighbouring high-rise Le Stella. He has had a significant influence on Monaco’s skyline with numerous landmarks like Tour Simona, Les Cigognes and Ni Box. He is also behind the future Palais Honoria, and the hidden Villa Troglodyte, dug out of ancient rock.

Stretching over 800 m2, the villa showroom displays “The art of German design” and, in cooperation with leading German brands, LenzWerk Monaco establishes tailor-made concepts for interior design. This approach is complemented with selected pieces of furniture from its own LenzWerk manufactory.

Villa Nuvola, designed by Jean-Pierre Lott © LenzWerk Monaco. Photography by Christoph Philadelphia

“When people think of German design, they think of Bauhaus, which was a very popular minimalistic model for that time,” adds Jasper Hannan. “Many people still think of German design like that, but as you can see, it kind taken a different direction.”

On this particular evening, the design trio EOOS is celebrating 25 years of designing furniture pieces for Walter Knoll. The villa is filled with German designers and guests, making the showroom feel very much like a private home. As the champagne flows, Monte-Carlo SBM chefs hurry around the kitchen and a DJ plays from a desk on the ground floor.

“I want LenzWerk to be known as a place for art and interior design, as well as communication, where people can go for a nice event, meet the right people, and see different things in art and interior design,” adds Hannan. “This place should really live – because without the people of Monaco, it is just an empty space really.”

Jasper Hannah, co-founder LenzWerk

LenzWerk was created by Jasper’s mother Ursula Seeba-Hannan. Her philosophy is “Connected to tradition, facing the future”. Susann and Axel Meise, from Occhio, came onboard as investors to help establish the unique concept – a private showroom in the heart of the Principality that combines German design excellence under one roof, creating individual living spaces and transforming them into a way of life.

“For us, it’s a huge privilege as well as a commitment to offer our German design partners the elegant and one-of-a-kind ambience of the Villa Nuvola where to host exclusive events and jubilee festivities in the heart of the Principality of Monaco,” says Ursula Seeba-Hannan. “Using this private showroom as a special event location for German design excellence generates desire and joie de vivre. We are very proud to celebrate 25 years of EOOS for Walter Knoll in the Villa Nuvola. And this is just the beginning of a long success story.”

The Villa Nuvola showroom is open by appointment.

Click on the images below…

 

Top photo: Lounge area featuring furniture by Walter Knoll, lighting by Occhio, and artwork by Jan Kath, Galerie König © LenzWerk Monaco.
Photography Christoph Philadelphia. Gallery photos by Monaco Life and Christoph Philadelphia.

 

 

 

 

 

Grimaldi Forum’s unique sound system gets an upgrade

by: Stephanie Horsman
10/05/2022

The Salle des Princes auditorium at the Grimaldi Forum boasts one of the rarest state-of-the-art sound systems in the world, and it’s just been revamped, for the benefit of performers and the audience alike.

The unsung hero of any event is the sound design.

Every performance, and each type of music, requires a different type of sound environment, taking into account things such as reverberation time which vary depending on whether it’s a rock concert, an opera, a ballet or a conference.

In 2000, the Salle des Princes was equipped with a sound system found in only 10 other places worldwide. Called the CARMEN system, a French acronym for Active Control of Reverberation by a Natural Effect Virtual Wall, it is designed and developed by CSTB acousticians, and features an electroacoustic system based on the principle of active virtual walls. Thanks to these virtual walls, it is possible to change the reverberation of the room according to the show to reach the ideal acoustics without amplification systems.

The CARMEN system recently underwent a major upgrade, and was tested in the presence of local media on Wednesday 4th May.

Photo: Grimaldi Forum Monaco

The system allows for different configurations which enable it to be adapted to each specific scenario, making for pitch perfection every time.

“It is no longer the artists that adapt their performance to the concert hall, it is the concert hall that adapts to the artists’ performance,” says the Grimaldi Forum. “This innovative technology immerses musicians, speakers and spectators in an acoustic space that offers the best sound experience, regardless of where you sit in the room.” This is made possible by implementing about 30 cells, each consisting of a microphone, an electronic filter unit, a powerful amplifier and a loudspeaker. These cells arranged in virtual walls are distributed on the walls of the room and on the ceiling, the whole being controlled by a digital audio station.

Microphone and speaker placement ensures natural acoustics for any type of event.

For Sylvie Biancheri, General Manager of the Grimaldi Forum Monaco, the system is a dream. “The Carmen system provides ideal acoustics that allow us to offer quality and diversified events. Our resident artists, be it the Philharmonic Orchestra, the Opera, the Printemps des Arts or the Ballets de Monte-Carlo, have been unanimous for 20 years on the added value of this technology. This system upgrade will delight them, as it will continue to attract and appeal to all of our clients and partners who organise high quality events in the Salle des Princes.”

The first performances to take advantage of the upgraded system are coming up from 3rd to 6th June for the Ballets de Monte-Carlo Summer Season opener of Jean-Christophe Maillots Coppél-i.A.

 

Photo source: Grimaldi Forum Monaco

 

 

 

 

MAC members treated to lunch at the Pavyllon

by: Cassandra Tanti
06/05/2022

Monaco Ambassadors Club members are among the first to try the new Pavyllon restaurant by Yannick Alléno at the Hermitage Hotel, as the club ramps up its post-pandemic events schedule with new and exciting offers.  

The Monaco Ambassadors Club (MAC), under the high patronage of Prince Albert II of Monaco, has always hosted lavish gala events, including the Summer party, the Goodwill Ambassador Award Gala, and the Christmas party. They are an opportunity for members and guests to enjoy the best of Monaco with friends and like-minded people, while celebrating the club’s mission of promoting the values of Monaco throughout the world.

But MAC also has a new impetus – organising intimate lunches at Monaco’s hottest new restaurants.

The latest members’ lunch is taking place at the Pavyllon, the new restaurant by Yannick Alléno, holder of 13 Michelin stars, at the Hermitage Hotel.

On the terrace overlooking the Mediterranean, members have an opportunity to get to know each other, to network, and enjoy a fabulous Michelin star lunch.

It follows a similar lunch organised by MAC in April at the new Em Sherif at the Hôtel de Paris, a partnership with the Société des Bains de Mer that promotes a circular economy in the Principality.

“Over the past few weeks, connecting with members face-to-face in smaller groups has been a wonderful experience for all,” says MAC President Christian Moore. “It has given some members the chance to meet for the first time and for others to properly catch up on all that has been missed these past few years. Adjusting to the new normal is the priority of MAC moving forward.”

Through events such as these, MAC aims to provide its members with the opportunities to form worthwhile connections and enhance their personal and professional lives.

The club was formed over five decades ago at the request of Princess Grace, who wished to assemble Monaco’s diverse residents together and encourage them to promote the merits of the Principality and share their love for Monaco on the international stage.

The next event on the MAC schedule is the Goodwill Ambassador Award Gala evening on 11th June, when property tycoon John Christodoulou will receive the honourable title.

Monaco Life is proud to be the main media partner of the Monaco Ambassador’s Club.

Click on the gallery below to see more pictures…

 

Top photo left to right: Willy Gunti, MAC Club Manager Catherine Bernaz, Lorenzo Turco, Monaco Life Editor in Chief Cassandra Tanti, Alejandra Ruiz, Said Benhamed, Parissa Khorsand, and Amir-Reza Khorsand. All photos by Monaco Life.

 

SEE ALSO:

Yannick Alléno unveils Pavyllon Monte-Carlo

MAC members christen Em Sherif at networking lunch

 

 

 

Video: Prince takes electric lorry for a spin around Monaco

by: Stephanie Horsman
05/05/2022

The recent Ever Monaco Salon took a decidedly regal turn as Prince Albert II made an appearance… at the wheel of an electric truck to emphasise his commitment to cleaner, greener transportation options.

The Ever Monaco Salon, which ran from 27th to 29th April, was in full swing when Prince Albert made a surprise appearance, traversing the streets of Monaco between the Place d’Armes, the Palace and Fontvieille at the wheel of Volvo FE Electric lorry. This playful move was a hit with attendees and the public, and showed just how committed to soft mobility options the Sovereign truly is (see video below).

The Ever Monaco Salon, this year held at the Big Top, is an annual event dedicated entirely to renewable energy, electromobility and more recently alternative powering of marine craft.

Running for 17 years, the 2022 edition attracted 60 exhibitors and 30 start-ups, inviting guests to join them in round table talks, problem solving, networking and even a “Ride & Drive” area where the latest e-vehicles could be tested out.

Some known brands released the latest from their factories, including the Yoyo Xev, an electric city car practically invented for Monaco. Nearby was the first hybrid retrofit of a vintage vehicle, a 1954 Sunbeam Alpine, a car immortalised by Princess Grace when she took the wheel of one in Alfred Hitchcock’s To Catch a Thief. There was also a retrofitted bus put out by REV Mobilities.

Retrofitting was a much talked about theme at this year’s Ever. A bit like recycling for cars, it means taking a vehicle that runs on an internal combustion engine and making it electric, a sensible idea in this era of skyrocketing petrol prices and uncertain sources.

There were also new models, with a big emphasis on working trucks. Alongside the Volvo driven by the Prince, there was also the Cogebat, a 100% electric model made by Renault. Renault also had the D E-Tech models on display equipped with four batteries, two on the right side and two on the left side with a range of 250km, or even more with some alterations. Electric rubbish trucks are now a particularly popular option for municipalities with 500 to 600 being constructed for delivery this year according to Franck Gaillard, pre-sales engineer at Renault Trucks.

Click on the link below to see the video:

https://www.facebook.com/VolvoTrucksFrance/videos/1314682579017540

 

Photo source: Volvo Trucks