Alter Designs, the eco-responsible and inclusive brand by designer Pauline Ducruet, daughter of Princess Stephanie, is presenting its latest collection ‘Alter Racing Club’, a tribute to its roots and the Monaco Grand Prix.
The collection features pieces inspired by the suits of racing drivers, including polo shirts adorned with the patches of imaginary sports clubs, and a dress with chrome highlights, all in ode to the Monaco Grand Prix.
Creator Pauline Ducruet has recruited her cousin Alexandre Grimaldi for the Alter Racing Club collection campaign, being featured on social media.
View this post on Instagram
Pauline Ducruet is the second child of Princess Stephanie of Monaco and Daniel Ducruet. She created the fashion brand Alter in 2018 to “embrace and inspire the freedom of self”.
Her cousin, Alexandre Grimaldi, is Prince Albert’s oldest son, born out of wedlock. He recently featured on the front page of Tatler magazine, and said in the interview, “I relate to elegance. I love Louis Vuitton, Dior, Givenchy. The big French houses. There’s a cultural connection which I admire.”
Alexandre also revealed that he is very close to his father’s family in Monaco.
The Métropole Shopping Center is hosting the Alter Racing Club pop-up until 31st March.
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Main photo taken from Alter Designs Instagram page