One of the world’s most exclusive clubs, Monaco Private Label, has entered a new era with Chloé Leclercq at its helm. Determined to expand the impact of this elite group of people, Leclercq aims to attract a wider spectrum of exceptional individuals, particularly more women and younger generations of wealth.
Monaco Private Label (MPL) was created in 2009 within the Prince’s Government to connect exceptional business entrepreneurs and economic leaders with Monaco, uniting fortune makers throughout the world for the benefit of the Principality. In December 2023, MPL founder Michel Bouquier handed over the reigns to Chloé Leclercq, best recognised as a councillor at the Mairie de Monaco, where she is in charge of Youth, Unity and Gender Equality.
The 37-year-old mother of two brings a new energy and focus to the invitation-only network, which comprises over 2,000 ultra-high net worth entrepreneurs, investors and economic leaders from 60 countries. Under the prestigious Monaco Private Label banner, members meet each year for an annual networking conference and gain access to high-level officials, including Monaco’s Head of State, Prince Albert II. They also get a luxury concierge service, VIP access to events like the Monaco Grand Prix and other generous perks.
What Monaco gains through this exclusive club is the opportunity to develop a robust community where exceptional individuals can thrive both personally and professionally, as well as contribute to Monaco philanthropically. While membership to the club is free, participation in the events is not, and – as a non-profit organisation – all the money raised goes towards entities like the Prince Albert II of Monaco Foundation, the Monaco Red Cross and AMADE.
“At MPL, our goal is to make business leaders feel like friends of the Principality, integral members of our community,” Leclercq tells Monaco Life, adding that MPL’s mission is to attract and retain members while nurturing a sense of belonging. With 2,250 members currently, Leclercq has set her sights on increasing by 20% the number of residents among them, from 320 to at least 450.
“Our objective is not just to attract newcomers but also to retain them,” explains Leclercq. “We’re enhancing our efforts to engage with the local community while expanding our network through strategic partnerships and referrals.”
How to become a member of the exclusive MPL club
Membership selection remains a meticulous process, achieved through recommendations from MPL’s relationships with international departments like embassies and consuls. All members, says Leclercq, must align with MPL’s values and contribute to the Principality’s philanthropic endeavours.
“We seek leaders who share our commitment to sustainability, philanthropy and community engagement,” she explains.
Expanding MPL’s reach beyond traditional markets, Leclercq says the organisation’s focus is now on the younger generation.
“We’re targeting individuals aged 30 to 50, emphasising the appeal of Monaco’s stability and opportunities for families,” she says.
Initiatives like Monaco Private Label Young Leaders aim to cultivate a sense of belonging among this younger demographic. Created in 2022, MPL Young Leaders brings together people under the age of 35, mainly from the families of MPL members, who stand to inherit their parents’ businesses and wealth.
Europe as a target
While Michel Bouquier had a strong network in North and South America, Leclercq has a new agenda: the European continent.
Accompanying Fréderic Genta and his new Attractiveness Unit on international missions, Leclercq says, “We focus on Europe because these nationalities are already present in Monaco, they have a community here, so they will feel at home. There is also a historical link with these countries. We want them to see that there is a real community here, that we are welcoming but also incredibly professional, that we are business-focussed but have all the facilities needed to raise a family.”
Gender diversity in the elite club
Representing Monaco at the latest World Economic Forum in Davos, Leclercq says she was inspired by the significant number of female speakers who talked about the changes on the horizon.
“They told us that more and more women now have the ability – the patrimonial capacity – to invest,” she explains. “So be aware, they said, this is your new market.”
According to the latest Forbes’ World Billionaires list, women occupy a small but growing slice of the world’s richest list, representing 369 out of 2,781 billionaires this year, or 13.3%, up from 337 in 2023, when women accounted for 12.8% of the list.
For Leclercq, acknowledging the need for greater gender diversity within MPL is imperative.
“While we have fewer female members currently, it’s a priority for us to increase representation,” she says.
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